About Us

Helping you to tell your story...

Welcome to Proudlific! Thank you for visiting our store and inquiring further! We are dedicated to give you THE VERY BEST customer service we can. But you are not here just for the service, right? Right! You came here to find a way to tell your story. And that is what we do - we provide you with clothing that will tell your story to the world for you.

How did this all start?

Proudlific clothing brand logo

My name is Raivo. Yes, an unusual name for many, but I love it. I come from humble beginnings, so, as a kid, I never really had much of a choice regards to clothing. If it was cheap, it was good enough. So, for the most part, I wore clothes that were bought by someone else before or something boring. And now, looking back, I realize that I was always telling someone elses story, not my own and never felt really comfortable. But clothing is so much more than just clothing! You need to feel comfortable and proud about what you wear.

Now, when I buy my own clothes and am with more knowledge, I don't just look at the price tag, when shopping. I look for clothes that help me tell MY OWN story. Something I associate with and feel proud telling the whole world about.

We should wear clothes that we associate with to hangouts with friends, for example. Why? Because they will tell a story about a period of your life. Have you ever had, or still have, a worn out tee which brings back so many memories? I sure know I have. As I already mentioned, because I come from humble beginnings, I wore one light blue button-down shirt to all formal parties for about two or three years when I was a teenager. Yeah, that's right. Now it is completely worn out, but it still hangs in my closet because I have so many memories associated with it. No matter if the memories are good or bad, it's the sentiment makes us hold on to these old worn out pieces. At that point, it's not just a piece of clothing anymore. It is something invaluable, a small part of us that tells our story.

One of the things I love, is my country and it's traditions. But I have always had a hard time finding clothing that goes well with my image and would tell everyone how proud I am of my country. So that is where the idea of "Proudlific" was born. But this idea goes way beyond just national pride. I have always wanted to leave my mark in the world and somehow help make it better. And this is how I am going to do that. I want to help people find a way to express themselves and help them tell their own story to the world.

If you think the same way I do, then take a look around and maybe you will help me complete my mission. Some of the designs are made by me, some are made by other designers who help me find the stories to tell. At Proudlific, the goal is to provide the best experience for our friends. That's right, you are not just a customer here and see them walk the streets with a proud look on their face. So we try to provide the very best quality clothing you can find.

Thank you for reading the story of "Proudlific". We would appreciate if you would help us in our mission and spread the word to your friends as well. And you can always help us grow and improve, so you feedback would be highly appreciated. If you have any questions, suggestions or just want to say "Hi", you can get in contact with me personally, the Founder of Proudlific, by visiting the Contact Us page.

Hopefully, you will find something that speaks to you in our store. Be sure to subscribe to our E-Mail list at the bottom of the page to receive discounts and info about our sales and new collections! Wishing you the very best and let's all be proud of who we are!